When it comes to running an online store, the highs and lows of paid traffic can feel like a rollercoaster. Learn to master the feast-or-famine of paid traffic so you can stay ahead in the eCommerce game! In this episode, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss strategies from understanding who your customers are to employing techniques for when those low periods occur to ensure success when running paid traffic. Don't let paid traffic intimidate you! Join Kasim and James as they provide practical advice on any difficulties you may face with paid traffic. Connect with James Crame on LinkedIn:   / james-crame-37b01879   Mentioned links:Post Pardon Me: A fickle woman's spiral into postpartum depression and anxiety and how the hell she found her way out of it. (Sort of.) by Suzanne Yatim Aslam: https://www.amazon.com/Post-Pardon-Me... Fiverr: https://www.fiverr.com/0:00 Mastering the Highs and Lows of Paid Traffic for eCommerce Success3:49 You should know who your customers are8:29 The risks of the feast-or-famine in paid traffic14:56 You can hire someone on Fiverr to check your site16:22 What to do during the famine period in paid traffic for eCommerce20:33 Ask your friends in the marketplace23:47 Dealing with a customer on meltdown mode