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How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS

How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
15 minutes
Released:
Nov 11, 2023
Format:
Podcast episode

Description

Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Amazon has outgrown its eCommerce origins to become a major player in the digital advertising space. Ultimately, people only visit Amazon.com to search for or purchase a product, and many of the world’s largest brands have started to see the benefits of being able to serve an ad directly to someone who is 100% looking to purchase. Today, Destaney discusses how Amazon advertising has matured. Show NotesConnect With: Destaney Wishon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 11, 2023
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.