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Marketing Is an Investment w/ Brett Colbert

Marketing Is an Investment w/ Brett Colbert

From20% - The Marketing Procurement Podcast


Marketing Is an Investment w/ Brett Colbert

From20% - The Marketing Procurement Podcast

ratings:
Length:
46 minutes
Released:
Nov 1, 2023
Format:
Podcast episode

Description

Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency triumvirate gets off easy in this episode. Grab some popcorn and settle in. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Brett’s company: Culture key Brett’s Linkedin
Released:
Nov 1, 2023
Format:
Podcast episode

Titles in the series (33)

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"