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Let's Play Fair w/ J. Francisco Escobar

Let's Play Fair w/ J. Francisco Escobar

From20% - The Marketing Procurement Podcast


Let's Play Fair w/ J. Francisco Escobar

From20% - The Marketing Procurement Podcast

ratings:
Length:
39 minutes
Released:
Apr 19, 2023
Format:
Podcast episode

Description

Consultant and procurement veteran J. Francisco Escobar joins the pod to discuss revenue neutrality, the deleterious effects of protracted payment terms and his taxonomy of the various types of procurement professionals. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Francisco's Linkedin jfeintl Expert tips for value-based procurement in marketing Getting More - Stuart Diamond Never Split The Difference - Chris Voss The Unsold Mindset - Colin Coggins, Garrett Brown
Released:
Apr 19, 2023
Format:
Podcast episode

Titles in the series (33)

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"