Join Ray Shefska on a riveting journey into the heart of automotive data and analytics with Jared Kalfus, the dynamic President of Black Book. From his early days at Enterprise Rent a Car to spearheading innovative projects at CarsDirect.com and Manheim, Jared's ascent in the automotive world is a testament to his passion and expertise. Dive deep as Jared recounts the pivotal moments that shaped his career, including his rapid rise at Black Book and the challenges and triumphs of leading a company with a 68-year legacy in a rapidly evolving industry. What does it take to steer a brand like Black Book, known for its precision in vehicle pricing and analytics, into the future? Jared sheds light on this and more. Discover the man behind the title as Jared shares personal anecdotes, including his early career experiences, broadcasting aspirations, leadership style, and vision for Black Book in the digital age. Plus, get a glimpse into Jared's thoughts on the future of automotive data, e-commerce, and the role of digital and how the EV revolution in shaping the industry. For those intrigued by the confluence of data, technology, and the automotive world, this episode promises a blend of insightful conversations, industry revelations, and a personal touch that only Ray and Jared can deliver.