My guest today is Nicola Elliot, Founder and Creative Director of NEOM Organics - one of the first, and fastest growing wellbeing brands in the UK, which specialises in 100% natural fragrances. Nicola’s inspiration for NEOM came whilst working as a magazine editor, when she realised the wellbeing of her friends and colleagues was suffering due to the demands of their fast-paced lives. She chose to retrain in aromatherapy and fast forward to today, NEOM has 4 standalone stores and is stocked with renowned retailers. I'm so thrilled to have her on today.TopicsWomen in work and women in entrepreneurshipTurning a side hustle into a businessIdentifying your ideal customerWorking mothersBuy the Working Hard, Hardly Working book here: http://linktr.ee/whhw Follow along on Instagram: https://www.instagram.com/gracebeverley/Keep updated on LinkedIn: https://www.linkedin.com/in/grace-beverley-574a10102/Shop Sustainable Style at TALA: http://wearetala.comGet everything you need to reach your fitness goals at SHREDDY: http://shreddy.comWorking Hard, Hardly Working is produced by Burning Bright Audio, the series producer is Ben Tulloh, editing by Ben Tuloh and video editing by Chris Ahjem. Hosted on Acast. See acast.com/privacy for more information.