My guest today is Shopé Delano, VP of Marketing at Charlie Oscar, a new-era group of digital consumer brands, and Founder of her own upcoming workwear brand Kind Regards . Shopé's internet life began back in 2010, with a fashion blog and youtube channel that saw her work freelance with the likes of Nike, Puma and ASOS. After a successful stint in academia, she entered the world of startups and venture capital, working with the likes of Depop, Forward Partners and now Charlie Oscar. I originally came into contact with Shopé after her viral open letter to working women - I read it and just had to message her about just how nail-on-head it was - so we got talking about the topics in my book, and her work. I’m incredibly excited to have her join me today.TopicsBrand buildingContent creationThe pressure to have a 'purpose'The representation of working womenFinding enjoyment in your career, especially at the beginning Girlboss cultureThe art of doing nothingThe dangers of comparing yourself to others on social mediaBuy the Working Hard, Hardly Working book here: http://linktr.ee/whhw Follow along on Instagram: https://www.instagram.com/gracebeverley/Keep updated on LinkedIn: https://www.linkedin.com/in/grace-beverley-574a10102/Shop Sustainable Style at TALA: http://wearetala.comGet everything you need to reach your fitness goals at SHREDDY: http://shreddy.comWorking Hard, Hardly Working is produced by Burning Bright Audio, the series producer is Ben Tulloh, editing by Stuart Beckwith and video editing by Chris Ahjem. Hosted on Acast. See acast.com/privacy for more information.