One thing is clear to me: Clear brand stories are better than those wishy-washy, buzzword-filled ones. But how do we create clearer stories and how do those help with the bottom line? 
Aleya Harris of Flourish Marketing joins me on this live recording of the Business Storytelling Show to discuss the topic.
Connect with Aleya here: https://www.flourishmarketing.co/
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https://authenticstorytelling.net/how-to-craft-an-authentic-brand-story-that-connects-with-your-audience/