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268: Healthcare marketing strategies during COVID and looking ahead

268: Healthcare marketing strategies during COVID and looking ahead

FromThe Business Storytelling Show


268: Healthcare marketing strategies during COVID and looking ahead

FromThe Business Storytelling Show

ratings:
Length:
29 minutes
Released:
Dec 10, 2020
Format:
Podcast episode

Description

Reed Smith of jarrardinc.com joins Christoph Trappe on this episode of the Business Storytelling Podcast. They discuss:

Healthcare marketing during COVID
What channels to consider in healthcare marketing
Doctors on TikTok
Localization and SEO in healthcare
Online reputation management
And more

Related articles:
Should my brand share coronavirus content? https://authenticstorytelling.net/coronavirus-brand-content/
Google ads during the pandemic - a chat with Banner Health https://authenticstorytelling.net/google-has-blocked-thousands-of-coronavirus-related-ads-and-one-healthcare-organization-says-thats-hurting-outreach/
Your guide to making online reviews work https://authenticstorytelling.net/online-reviews/
Released:
Dec 10, 2020
Format:
Podcast episode

Titles in the series (100)

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking