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    187: How to create more emotional B2B marketing (feat. Ashley Poynter)

    187: How to create more emotional B2B marketing (feat. Ashley Poynter)

    FromThe Business Storytelling Show

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    187: How to create more emotional B2B marketing (feat. Ashley Poynter)

    FromThe Business Storytelling Show

    ratings:
    Length:
    32 minutes
    Released:
    Aug 29, 2020
    Format:
    Podcast episode

    Description

    Ashley Poynter, of https://contentrewired.com, joined me on this episode to talk about how we can create marketing that tells stories with more emotion. Emotion can help us advance in the B2B buying cycle because our brand can stand out with the buying committee. Enjoy the episodes and for other previous episodes please go here: https://ChristophTrappe.com/podcast
    Released:
    Aug 29, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking