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262: How to integrate PPC into your strategy and how much that will cost you

262: How to integrate PPC into your strategy and how much that will cost you

FromThe Business Storytelling Show


262: How to integrate PPC into your strategy and how much that will cost you

FromThe Business Storytelling Show

ratings:
Length:
35 minutes
Released:
Dec 4, 2020
Format:
Podcast episode

Description

Navah Hopkins, director of Paid Media at Hennessey Digital, joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss PPC strategies, including: 

How to integrate PPC and content 
How to collaborate across teams for better results.
How much should you plan on spending 
And much more.... 

Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ 
On Twitter: https://twitter.com/navahf 
Hennessey Digital: http://hennessey.com/  
Find more podcast episodes: authenticstorystelling.net/podcast 
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ 
Need help with your marketing? 
Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
Released:
Dec 4, 2020
Format:
Podcast episode

Titles in the series (100)

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking