Rich Cardona — founder of Rich Cardona Media and former U.S. Marine and host of The Leadership Locker podcast — joins Kelsey this week to talk about securing vital connections with “big name” people, the importance of the company you keep, and juggling it all while prioritizing a family. These long time friends dive deep into some of these strategies, so grab a pen and paper for this one! What we’re talking about… Kelsey introduces Rich and shares about the origin of their friendship  Rich shares the story of how Kelsey was the first person to navigate him towards teaching in his business How to assess someone based off the company they keep and how they can then add lasting value into your life Regardless if it is personal or professional, Rich shares examples of using this strategy when assessing Kelsey as a friend or from a business point of view — spoiler, she passes the test The two talk about the growth and changes of their businesses  They dive into their own perspectives on conventions — the good and the bad — and how the most important catalyst in these events is yourself Rich lays out his step by step plan of how to gain a connection from someone you believe will add meaningful value into your life:  1) invest in something of theirs 2)  get to know the company they keep and understand how you can add value into their lives (and act on it!) 3) Finding the true value of this person and how that can help you better yourself and business 4) Stay in touch with them to create a lasting relationship The two talk about the importance of paying this forward once you start to find success in your business How Rich can help you in your business and podcasting journey (see links below!) A {free} Tool or Two!  Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.  How To Plan Your Business The Coaches Pricing Calculator  The Coaches Workshop: A “Framework” For How To Be An Exceptional Coach & Create Consistent Monthly Income Links Mentioned Kelsey Murphy’s Website  Kelsey Murphy’s Instagram  Rich Cardona’s Instagram  Rich Cardona’s LinkedIn Podcastlaunch.io  The Leadership Locker Podcast