21 min listen
How I helped change the World introducing Lead Gen on Facebook
FromThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
How I helped change the World introducing Lead Gen on Facebook
FromThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
ratings:
Length:
17 minutes
Released:
Sep 8, 2021
Format:
Podcast episode
Description
Hundreds of thousands of people are running Lead Gen ads on Facebook, but there was a day… there was a day, when they were brand new.
This is the story, nearly a decade old, Of how one supervisor at Omnicom in Los Angeles, may have been in way over his head, And because he didn’t know any better ended up changing the entire auto industry… and much more! Some of us have been around since before Facebook Pixel existed, back when Facebook was a little more than Google‘s little cousin, and nobody and figured out how to use the Internet to sell $30,000 $30,000 car. This is about the tests I did to prove to Facebook that the Lead Gen ad was good, and To define how to use it, to sell a Nissan Sentra, in a way that the auto industry hadn’t thought of in over 100 years.
This is the story, nearly a decade old, Of how one supervisor at Omnicom in Los Angeles, may have been in way over his head, And because he didn’t know any better ended up changing the entire auto industry… and much more! Some of us have been around since before Facebook Pixel existed, back when Facebook was a little more than Google‘s little cousin, and nobody and figured out how to use the Internet to sell $30,000 $30,000 car. This is about the tests I did to prove to Facebook that the Lead Gen ad was good, and To define how to use it, to sell a Nissan Sentra, in a way that the auto industry hadn’t thought of in over 100 years.
Released:
Sep 8, 2021
Format:
Podcast episode
Titles in the series (100)
Facebook Testing Best Practices: Creative Testing, Strategic & Tactical too + the #1 Mistake made by Most Adverts by The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS