You may be wondering whether you should focus more on style or on substance when writing. The truth is, both are important — but the substance is more important. If there’s urgency, passion, and relevance in your writing, your readers will excuse a mediocre style. However, the best of style will not make for poor content. If people cared about style above anything else, more people would be reading poetry. Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey.