Today there is a wealth of alternatives to reading. Your job as a writer is to make your writing so compelling that people would be foolish to ignore it. Your writing needs to make everything else irrelevant by showing urgency. You are never competing for people’s book budget. You are competing for their attention and the overall budget. If you wrote the book people have been dying to read, your audience will ditch going out and watching Netflix. Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey.