The conversation about writing often tends to be hijacked by the conversation about technical skills. But in reality, what you need to write a book is ideas, knowledge, expertise, a story, or a message. These are the things that matter—the raw material. No technical prowess in writing can make up for a lack of ideas or deep knowledge. No technical prowess can save a book without solid foundations. Before you focus on your writing, focus on your ideas and what they mean in the world. The WHY always beats the HOW, always.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey.