As the expert, you know things your audience doesn't, and you have the power to make things happen for them. But people know what they want, not what they need. And these two things often conflict, so you need to shift their beliefs. And it might involve bribing them. Is it ever okay to bribe them? The answer is yes — if you do it for your audience’s benefit. The reason I talk about this is that I want to bribe you: If you leave a review for this podcast and send a screenshot to leandre@triviumwriting.com, I will get on the phone with you for 15-20 minutes and you can ask me anything about writing. How’s that for a bribe?Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey.