It can be a powerful marketing tool, but authentic content creation on social media can also be daunting, especially in the beginning stages. Christa speaks from personal experience in this episode about how she tackled her own fears in this space. Even after an audience-facing career as a news anchor and years spent on stage as a vocalist, it felt unnatural and intimidating to be in front of the camera online when she launched her podcast in 2021. She said, “telling a news story is certainly different from telling MY story.” Listen for actionable tips, based on what we’ve learned from the many life and career coaches we’ve featured as guests, on creating content that resonates with your target audience through careful research, preparation, and practice!