You cannot utter a sentence about Vietnam specialty coffee without including the name Will Frith. In this new episode we talk about:Will’s journey from a coffee purist to being more reasonableMeeting people where they areThe importance of a middle class to support a new coffee categoryWill’s rule of thumb for cheap coffeeWhat he drinks in the morningBeing careful to not bring a western mindset to VietnamFrench occuption and the resulting mash-up cultureRESOURCESInquiries about coffee samples or future Fermentation Training Camps: info.luxiacoffee@gmail.comVietnam: A New Vocabulary VideoSupport the show on Patreon  to join our live Discord hangouts, and get access to research papers, transcripts and videos.And if you don't want to commit, show your support here with a one time contribution: PayPalSign up for the newsletter for behind the scenes pictures.To connect with Will Frith:InstagramWebsiteCover Art by: Nick HafnerInto song: Elijah Bisbee