Making his DPB Debut, Bill Playford brings the right balance of humor, and extreme intelligence to this episode of the show. Bill is a partner at Dealer Knows Consulting. In episode 108, we're talking about how to disrupt the automotive industry and bring about massive positive change. If you're getting value from the DPB, I'd love an honest review on iTunes here: http://www.thedealerplaybook.com/itunes I'm on a mission to enrich and empower automotive professionals all over the world. I'd be honored if you would help spread the word! DOMINATE!  MC