Don’t sleep on this episode if you want better client results these client sleep tips come directly from America’s sleep expert. He gives more than 400 appearances a year and has published multiple NYTimes bestsellers. He’s also contributed to the You Still Got It, Girl! Chapter on sleep. So if you’ve read that, you’re a Flipping50 Menopause Fitness Specialist, you may recognize his name. You might have seen him in an inflight magazine before those were pulled too.  Look, one of the most-downloaded cheat sheets I give trainers and health coaches is the Sleep tips tool. Why? Well, first if they don’t sleep, they don’t show up well if at all. They cancel more. When they do arrive, clients with 2 hours of sleep deprivation lack coordination. Four hours and they have the reaction skills of a legal drunk. Imagine that. We’ve got people driving to sessions if that’s the case, who actually shouldn’t be on the road any more than someone with a blood alcohol content level that would give them a ticket and a DUI.  Then, what are we doing? Agility, reaction drills with them or pushing to heavy loads when they are more likely to get injured or deplete their immune system.  Let’s dive into this super short episode and you may be inspired to hop over to the Flipping 50 episode too.  Client Sleep May Determine Your Success My Guest: Michael J. Breus, Ph.D., is a double board-certified Clinical Psychologist and Clinical Sleep Specialist. He is one of only 168 psychologists in the world to have taken and passed the Sleep Medicine Boards without going to Medical School. Dr. Breus is the author of four books with the newest book (2021) Energize! Go from dragging Ass to kicking it in 30 days, adds the concepts of Movement (not exercise), and Intermittent-Fasting to his already famous Sleep Chronotypes. And it was recently named one of the top books of 2021 by The Today Show. In his 3rd book (2017) The Power of When, which is a groundbreaking biohacking book proving that there is a perfect time to do everything, based on your biological chronotype (early bird or night owl). Dr. Breus gives the reader the exact time to have sex, run a mile, eat a cheeseburger, buy, sell, ask your boss for a raise and much more based on over 200 research studies. He is an expert resource for most major publications doing more than 400 interviews per year (Oprah, Dr. Oz, The Doctors, NY Times, Wall Street Journal etc.-list available). Dr. Breus has been in private practice for 23 years and recently relocated to and was named the Top Sleep Doctor of Los Angelos, By Readers Digest. Questions We Answer in This Episode:  How can trainers help clients sleep?  How can health professionals avoid putting clients at risk if they are sleep deprived?   I include our client sleep tips in this show notes here at fmm.com/client sleep tips so you can be the guide for your clients better results!  Other Episodes You Might Like:  Training Client's Metabolic Flexibility: https://www.fitnessmarketingmastery.com/metabolic-flexibility/ 3 Reasons (and Fixes) Clients Aren't Getting Results: https://www.fitnessmarketingmastery.com/female-fitness-client/ Resources:  BUSINESS SCORECARD: https://www.fitnessmarketingmastery.com/scorecard FREE CLIENT SLEEP SUPPORT: https://www.fitnessmarketingmastery.com/sleeper FLIPPING50 Full Episode: https://www.flippingfifty.com/better-sleep-in-menopause