Joining me today is the ever-insightful Bernie Thompson. Since his last appearance on the podcast in 2018, Bernie and I have met again recently at a few conferences which were put on pause because of COVID.    I first met Bernie at The Global Sources Summit in Asia quite a number of years ago as a fellow guest speaker, and he’s been a good friend ever since. He’s one of the co-founders of PPC Ninja, and is also selling on Amazon.   In today’s episode, Bernie and I talk about how Amazon’s changed in terms organic vs. sponsored products, how Amazon has become an advertising wall of products, and why we feel like black hat tactics don’t get punished enough.    Audio Timestamps:   0:00 - Introduction 1:33 - What do you see as The Big Picture these days in Ecommerce / Amazon?  6:38 - Why it’s impossible to source from the US  9:50 - How Amazon Advertising has changed  16:16 - Black hat tactics don’t get punished enough  22:00 - PPC Ninja   I hope you took away some valuable insights from this episode. If you’re interested in PPC Ninja, use code ECOMCREW and get an extended trial for free.    Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.    Thanks for listening! Until next time, happy selling!