When Aymeric and Gianni decided to create a one-of-a-kind boutique studio experience in Hong Kong, they chose to model their brand around the concept of ikigai – the Japanese secret to a meaningful life. Today, Ikigai Wellness is more than just your run-of-the-mill chain of yoga and meditation studios. From day one, Aymeric and Gianni have worked to create and deliver a holistic experience to help clients discover their reason for being and define their own path to happiness and success.  And their world-class yoga and meditation offerings are just the starting point of all they’ve set out to achieve. Join Lise in this week’s episode of The Business Of Boutique Fitness as she speaks to Aymeric Vollant and Gianni Melwani about the vision and mission behind Ikigai Wellness. Aymeric and Gianni discuss how they positioned their lifestyle brand around wellness, the various types of holistic experiences they offer and why quality care and hospitality have always been their top priority. Here’s what we’ll cover in Episode 563: The fascinating personal journeys of Aymeric and Gianni that led to the creation of Ikigai An in-depth exploration of the meaning and inspiration behind the name and concept of ikigai The importance of customer care and hospitality in creating a unique and exceptional client journey The unique experience that Ikigai Wellness offers in terms of class size, variety of offerings, personalized customer service, and attention to detail in the studio design The integration of music into the Ikigai experience and how it creates unique and transformative sessions. Tune in now to start listening! Links:  https://www.ikigai.hk/   https://studiogrow.co/   https://www.linkedin.com/company/studio-growco/