In this episode you’ll learn: • A simple way to get a customer for life! • Which large company “surprises and delights” its customers (and an example of a small company that’s doing just this) • What is the biggest mistake that companies are making in the client onboarding process • What can go wrong by not educating your client on the process • Three types of people your business will have to cater to • Our three areas of focus for onboarding • What truly makes a really great brand!