23 min listen
How Data Teams Can Run An Offensive Playbook, Featuring Sol Rashidi, Former Chief Analytics Officer at Estée Lauder
FromCRAFTED.
How Data Teams Can Run An Offensive Playbook, Featuring Sol Rashidi, Former Chief Analytics Officer at Estée Lauder
FromCRAFTED.
ratings:
Length:
24 minutes
Released:
Aug 9, 2023
Format:
Podcast episode
Description
“It's not columns and rows, but it's the fact that you could fundamentally increase consumer retention, consumer attention, consumer experience, and that's the fun stuff.” That’s how Sol Rashidi pitched a data and analytics mindset to the world’s biggest companies, back before data was King (and AI became Queen). Sol is the former Chief Analytics Officer at Estée Lauder but she got started in the business of data insights long before it was cool, taking companies from merely collecting and cleaning data to leveraging it in powerful ways. On this episode, Sol takes us through her career working with giants like Sony Music, Merck and IBM to develop use cases and strategy around AI. She also shares how she fell into data in the first place, and what playing rugby on the women’s national team taught her about guiding businesses through the digital age. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
Released:
Aug 9, 2023
Format:
Podcast episode
Titles in the series (39)
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