“You attract security conscious customers. They push you and ask for more security focused features. You build those, you attract more of those companies.” That’s how Greg Neustaetter helped Egnyte find its niche, providing industrial-grade cloud file storage for compliance-focused clients. Greg has spent 11 years at Egnyte and as VP of Product, he’s helped define and refine their offerings in the face of giant competitors like Google and Microsoft. On this episode, Greg explains how Egnyte identified and went all-in on developing their product for two key industries. And hear about how Egnyte fell in love with user-centric design techniques, and why it’s so important for developers to join that user-centric process. We’ll also revisit the 90’s. Greg and Crafted’s host Dan were college roommates who worked together in Silicon Valley just before the bubble burst, so we’ll take a walk through the Valley’s highs and lows. This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com