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182: The Deeper Meaning of Tourism with Jessica Merrill

182: The Deeper Meaning of Tourism with Jessica Merrill

FromDestination Marketing Podcast


182: The Deeper Meaning of Tourism with Jessica Merrill

FromDestination Marketing Podcast

ratings:
Length:
46 minutes
Released:
Feb 8, 2022
Format:
Podcast episode

Description

In this episode of the Destination Marketing Podcast, join Adam and Jessica Merrill as they talk about the effects of tourism on communities and why destination marketing is often misunderstood by stakeholders. Learn how Jessica got into the industry, as well as how she has been able to transform her destination with the help of Relic over the past year and a half.

"You're providing a better quality of life for the residents even though you're talking to tourists. The ultimate goal at the end of the day is to provide more of the economic impact that then transitions into a better quality of life for the community and the residents." -Jessica Merrill

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. 

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network. 
Released:
Feb 8, 2022
Format:
Podcast episode

Titles in the series (100)

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.