Tibor Mérey is a Managing Director and Partner at Boston Consulting Group (BCG), global co-lead on the metaverse, and a core member of Boston Consulting Group's Technology, Media & Telecommunications (TMT); and Marketing, Sales & Pricing (MSP) practices. He leads the TMT practice in Austria, where he focuses on digital transformation and technology-enabled growth strategies. Prior to joining BCG, Tibor co-founded a freestyle fashion startup in Switzerland.In this STIMY episode, we dive into all things metaverse/web3:3:32 Co-founding a Swiss freestyle label with CHF 1004:11 Milestone achievements5:28 Working at BCG6:37 How Tibor first got into web37:46 How BCG internally prepared to offer web3 consulting services to clients9:44 Key components of a “metaverse”13:03 How do you create a metaverse strategy?14:26 Should all companies have a metaverse strategy?15:43 Mitigating risks when companies enter the web3 space17:32 How companies can get buy-in from existing customers & employees19:58 How did Nike do?22:20 What is “cultural relevance”?24:05 Companies that haven’t done a good job?25:30 Can companies regain the trust of customers?27:05 Defining “authenticity”29:23 How should you measure web3 success?31:08 How can companies share ownership with their customers?33:58 Interesting DAO use cases35:24 Future trends 36:59 How BCG has incorporate web3/metaverse strategies into their own operations38:06 Advice for people entering the web3 space for the first time39:54 Lowest risk ways for companies to dabble in web3/metaverseif you’re a brand interested in developing a web3 space, or just want to know what a consultant thinks about companies who are entering the metaverse, then this is the episode for you.?Show notes: www.sothisismywhy.com/89 ? Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy ? Get the latest STIMY alpha/exclusive updates: https://sothisismywhy.ck.page/ebf231f605 What do you think of STIMY? -https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442