Renyi is the co-founder of MyBurgerLab, MyPizzaLab and MyBobaLab alongside his friends and partners, Chang Ming and Wee Kiat. If you live in KL, you will probably have heard of MyBurgerLab: the burger joint that went completely viral several years ago with their charcoal buns & continue to hit the headlines due to their innovative flavours. Quirky options that include the nasi lemak burger, the salted egg yolk burger and the upcoming flavour, The World’s Smelliest Burger!Renyi is a university dropout and the path towards founding MyBurgerLab was hardly an easy one, but there were many significant incidents that happened that resulted in Renyi entering the F&B industry. Some of the things we talked about include:Why he chose to work at Yellowstone park for three 3-month summers straight & the impact this left on him; His prior businesses leading up to founding MyBurgerLab;How he got Wee Kiat and Chang Ming involved in his idea of starting a cafe and why that later turned into a burger joint; The 10 R&D sessions that they conducted to perfect their products - p/s: they almost burned the kitchen down!!How Renyi came up with their signature charcoal burgers; The 2 critical incidents that happened which made MyBurgerLab go viral, resulting in people queuing for 2 hours every day for their charcoal burgers!Running MyBurgerLabRenyi & his team succeeded in maintaining the virality around MyBurgerLab for 2 years but MyBurgerLab is a business, so we talked about:The scary drop that hit MyBurgerLab when their virality tapered out; How Renyi came out with unicorn products to boost sales;How they created MyBurgerLab’s signature level-up company culture;Why MyBurgerlab’s staff consists mainly of university students; The secret to MyBurgerLab’s patty;How Renyi came up with some of their most innovative flavours including the Nasi Lemak Burger & Jammin’ with Elvis Burger (aka peanut butter and jelly fillings!); How MyBurgerLab responded to COVID with kindness; andSo much more. If you love burgers, or want to know how MyBurgerLab creates the culture they’re so known for, then this is definitely the episode for you!Show notes: www.sothisismywhy.com/16