Diego Borgo is a metaverse & Web3 strategic advisor to Fortune 500 brands like Adidas, Salesforce, Unilever, Boson Protocol and more. Having featured a number of NFT founders & artists, this STIMY episode showcases how brands have and can enter the metaverse with Diego, who’s been in many Fortune 500 boardrooms & has his finger on the latest alpha: who’s done well, who hasn’t, how important “sustainability” is and ways to ensure that both employees and existing customers are onboard when a brand is launching a new metaverse initiative.If you’ve ever wondered what a company/brand should look out for when taking the leap into the Web 3.0 space, then this is the episode for you.Highlights:3:11 How Diego entered the Web3 space8:21 Why Diego took the leap18:50 Brands driven by FOMO24:31 What other brands can learn from Nike29:26 Incorporating DAOs & shared ownership into brand strategies34:48 Creating products with large communities37:23 Mitigating risks41:16 Bringing existing clients from Web2 to Web343:31 G-Star RAW Denim - why it’s an interesting use case48:10 How important is climate change?49:30 How brands can mitigate against environmental harm arising from use of blockchain53:33 What happens when your own employees riot and go against your metaverse initiative?56:37 The secret to the success behind Adidas’ Into the Metaverse, which generated USD 22 million within hours!1:01:03 Diego’s favourite NFT project1:02:59 What is big tech doing?1:07:39 What Diego would love to see done, but hasn’t happened yet?Show notes: www.sothisismywhy.com/89? Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy ?  Get the latest STIMY alpha/exclusive updates: https://sothisismywhy.ck.page/ebf231f605