Morgan Gist MacDonald shares key strategies for using books as tools for business growth. She stresses the importance of aligning book content with author intentions and audience needs, introducing the concept of perceived customization to target specific market niches. She emphasizes finding high-volume, low-competition keywords for increased visibility and advocates for the power of Amazon as a launch platform. MacDonald also discusses how authoring a book can boost a business's credibility and authority, viewing it as a long-term investment towards solidifying one's industry status.Chapters:00:00:00 Harnessing Amazon's Power for E-Reader Success00:02:17 Transitioning Conversation: From Weather to Book Marketing00:05:43 Practical Book Marketing Tactics: Easy and Impactful Strategies00:10:36 Insights into the Publishing Process from a Renowned Author00:15:08 How to Leverage Books for Business Growth: An Overview00:17:49 Writing with Intent: Aligning Book Content with Author's Goals and Audience Needs00:23:43 Selecting the Right Book for Achieving Business Goals00:27:31 The Power of Reviews: Influence on Book Visibility and Amazon's Consumer Perception00:29:14 Why Book Reviews are Crucial for Independent Authors00:35:02 How to Garner Reviews for Nonfiction Business Books: Proven Strategies00:39:58 Overcoming Challenges in Keyword Research for Better Publishing00:42:06 Finding the Sweet Spot: Customizing Products for Niche Marketing00:45:28 Deep Category Navigation: A Key to Boosting Visibility00:47:05 Understanding eBook Content Classification00:49:25 Spotlight on a High Volume, Low Competition Book: A Case StudyLINKS AND RESOURCES:Virtual Boss: A practical guide for masterfully leading and managing remote teamsYou vs. Google: The Very Unauthorized Guide to Google Ads Paperback$100M Offers: How To Make Offers So Good People Feel Stupid Saying NoStart Writing Your Book Today: A Step-by-Step Plan to Write Your Nonfiction Book, from First Draft to Finished ManuscriptAmazon...