Talking about the importance of pricing and sustainability is my jam, but I typically approach it from the "this is why it's important for YOU" perspective. The fact of the matter is that when enough photographers aren’t charging sustainable prices, it has major implications for the industry as a whole.Today's guest is Bonnie Singular. She’s a newborn and family photographer in Nebraska and the founder of Happily Ever Photo, a photographer directory where prospective clients can go to find their dream photographer. Bonnie brings a fascinating perspective on the photography industry as a whole and shares why it's so important that we value what we do, educate ourselves (and our clients), and most importantly, charge profitable rates. Links: Get listed on Happily Ever PhotoConnect with Bonnie on Instagram Check out Bonnie's work at Genesis PhotoRead her blog post about pricing (4 Reasons Your Photographer Can’t Pay Their Bills and 3 Ways We Can Fix That) Watch the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!