Have you ever thought about the benefits to have an alter ego?

Bestselling author and renowned performance coach Todd Herman takes us on an exploration of this fascinating concept in this episode of the Habits & Hustle podcast. He explains how he stumbled upon the powerful tool of alter egos while working in 82 different sports and how he used it to help legends like Kobe Bryant and several business leaders tap into their inner strengths.

Todd also enlightens us on how he helps individuals struggling with confidence, despite their skills and qualifications, by using the unique approach of developing an alter ego.

This episode is a goldmine of information for anyone looking to overcome their limitations, unlock their potential, and achieve success. It's not just about discovering the power of alter egos, it's about discovering the power within ourselves. 

Todd Herman is the author of The Alter Ego Effect. He is an award-winning author; performance advisor to athletes, leaders and public figures. He’s been featured on the Today Show, Sky Business News, PBS and CBC National News.


What we discuss:

(0:00:01) - Intro
(0:11:06) - Mental Toughness and Authenticity in Coaching
(0:20:37) - Going from accidental coach to successful speaker
(0:30:50) - Building confidence and concentration through precognition, dyslexia, ADHD, and energetic rhythm.
(0:42:45) - Affirmations' effectiveness explored, absolutes' dangers discussed, studies from Waterloo, King's College, Stanford Neuroscience Lab examined, power of natural self talk explored.
(0:47:29) - Asking questions to access our brain's processing power to create an alter ego is effective and backed by research.
(0:51:28) - Creating alter egos to access inner strength, understanding human nature, and using affirmations and questions to build confidence and concentration.
(0:57:20) - Visualization, alter ego, and trap self discussed to create desired life.
(1:04:21) - Using alter egos to unlock creative potential and achieve goals, with examples of successful people and a five-step process.
(1:24:50) - Sleep, nutrition, rare genetic markers, table stakes habits, gut health, and goal setting discussed for performance success.
(1:31:27) - Building an alter ego to increase confidence, exploring nature's power, and emphasizing sleep and nutrition for success.


Thank you to our sponsors: 

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To learn more about Todd:
Website: https://toddherman.me/
“The Alter Ego Effect” by Todd Herman: https://a.co/d/0EMnYKE
Facebook: https://www.facebook.com/toddhermanconnect/
Instagram: https://www.instagram.com/todd_herman/
Twitter: https://twitter.com/todd_herman
Youtube: https://www.youtube.com/user/toddherman1
LinkedIn: https://www.linkedin.com/in/toddherman1/


My links:
Website: https://www.jennifercohen.com/
Instagram: @therealjencohen 
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