Travis Deslaurier, known professionally as Trav Beach Boy, is an entrepreneur and successful social media influencer. Travis talks with us about the importance of branding, marketing, and finding your niche to find success in the social media world. He shares how he saw what was happening in the early days of social media and became strategic about his own approach -- and how he has capitalized on that success to build his dream career. Travis also talks about the significant amount of time and energy it takes to be successful in social media and the turbulence of the social media industry.Youtube Link to This EpisodeTravis Deslaurier