Larry Reed and his two brothers LeRoy and Dave started Reed’s Dairy in 1955, selling fresh milk for roughly 50 cents per gallon and allowing customers to pay with an honor system using a shoebox above their dairy refrigerator in their original location in Idaho Falls.    Although their farm-to-consumer roots still are in operation today with home delivery still in place as they had in the beginning, second-generation Alan Reed brought unmistakable innovation as a young opportunist to the family business in the late 70’s. Cheese, ice cream, and chocolate milk were all products added to the lineup of products at Reed’s Dairy, and to this day the ice cream at Reed’s is their most popular and beloved product.    In this episode, Alan uncovers the full story of how Reed’s Dairy began and grew, the uncompromising history behind the making of their ice cream and iconic chocolate milk (complete with Idaho potato flakes), and what Alan Reed believes to be the key to long-lasting small business.       Resources:   Follow Reed’s Dairy on Instagram Follow Female Foodie on Instagram