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447. How to Create a Compelling Donor Journey to Grow Engagement (Replay) - Cameron Bartlett

447. How to Create a Compelling Donor Journey to Grow Engagement (Replay) - Cameron Bartlett

FromWe Are For Good Podcast - The Podcast for Nonprofits


447. How to Create a Compelling Donor Journey to Grow Engagement (Replay) - Cameron Bartlett

FromWe Are For Good Podcast - The Podcast for Nonprofits

ratings:
Length:
47 minutes
Released:
Jul 12, 2023
Format:
Podcast episode

Description

Meet Cameron. This digital marketer and fundraiser helps hundreds of nonprofits fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates. And the answer isn't a complicated one. It's threaded through an intentional donor journey. Cameron believes too many people neglect the power of capturing an email and using it the right way to build this journey. So he's helping us map one out to get started. His personal story of philanthropy is reason enough to tune in ?Today’s GuestCameron Bartlett, Digital Marketer for NonprofitsEpisode HighlightsCameron’s story and journey to where he is today (2:00)Creating a compelling donor journey (7:00)The mile markers throughout a donor journey (8:20)Examples of content your organization can create today (15:00)Cameron’s experience with IJM and their viral video campaign (20:00)Cameron’s advice for organizations with limited digital marketing budgets (27:00)A powerful moment of philanthropy in Cameron’s life (35:00)Cameron’s One Good Thing: Find a celebration post. (41:00)For more information + episode details visit: weareforgood.com/episode/447.Support the showSupport the We Are For Good PodcastWe believe education is for everyone. We strive to make our teaching as forward-thinking, accessible, affordable and inclusive as possible. Your generous support will help power the #ImpactUprising, free resources and community for change-agents globally. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode ?Say hi?LinkedIn / Instagram / Facebook / YouTube / Twitter
Released:
Jul 12, 2023
Format:
Podcast episode

Titles in the series (100)

Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. With bootstrapped budgets and staff, the community of do-gooders are seeking camaraderie along the journey, a safe place to grow and learn and find connection and inspiration. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We are for good. You in?