Practicing immediate forgiveness is an essential part of your personal branding! While that may not make sense, at first glance, you'll learn that it makes perfect sense. In order to be the best version of you you can possibly be requires that all of your energy be focused on growing and creating happy, positive experiences in your life. Holding on to negative thoughts and feelings drains large amounts of energy from you. In fact, unforgiveness poisons and weakens you, which directly impacts your personal growth, relationships, business opportunities--every aspect of your life! Learn how to forgive everyone for everything as soon as possible!

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Show outline:


Follow up on Forgiveness conversation with Leisa Peterson, LIAM 35
A tip Leisa shared with me after the interview:

People often don't think "I need to forgive ____ because..."
Yet people often think "_____ really pisses me off!"

or "I get so angry/annoyed when ______"


These are symptoms of unforgiveness and emotional poison


I want to look at it from a Personal Branding angle

Your brand is you, you are constantly helping or harming your brand with every interaction
A brand is much more than a name, a logo, or a slogan
Your brand is your story, your promise to the world about how customers will FEEL when interacting with you

It's never about features, somewhat about benefit, but always about FEELINGS!




It takes intentional, conscious effort to create positive brand awareness

This requires all the emotional "horsepower", or energy, you can harness


Holding on to anger, bitterness, resentment, jealousy--any negative thoughts--wastes HUGE amounts of mental energy!
Leisa Peterson walked us through a beautiful, highly effective forgiveness meditation (LIAM 35)

The key elements of the meditation were:

Feeling grounded, in harmony/connection to the world and everyone
A place of personal safety/security
A sense of being deeply, truly loved -- the security of that feeling
A sense of unconditional love for yourself -- the confidence of that feeling
From that place of personal security and confidence, being willing to see people as just like you

Wanting to be happy & peaceful
Wanting to be free of suffering


Recognizing that when people are in pain for whatever reason, they don't think or as they would in love and peace

They feel disconnect from humanity
They feel like a victim
They take out their pain on others thinking it will ease their own pain
They may even think that what they are doing is helpful to you in some way


Recognizing that their words/actions are driven by their personal pain, we can feel compassion--an understanding of the source of their behavior
For a place of unconditional self-love, we can have unconditional love for them--their true self, not the hurting self that has just done harmful things, but their inner-self.
We can know that what they have done is not about us, but about what they are struggling with.
When we realize it really isn't personal, it no longer hurts our feelings and we don't take it personally
You can let it go, just like setting down an object you no longer want to carry


By practicing this over and over, you will get better at it

A deep personal love and feeling of security with who you are allows you to not take things personally and get your feelings hurt so easily.




The goal is to get to a place where you can practice instant forgiveness!

You may feel hurt or angry because of what someone does to you, but you can recognize the feeling and let it go right then.
This will free you up from so much pain that lingers for days, weeks, years and sucks energy from you that you could be using for more productive/profitable thoughts


You get there by constantly reminding yourself that your interpretation of whatwas said or done to you is a story you are telling your...