You've tried rewards and punishment. And it works in the short term, but once you take away the reward or the punishment, the child is no longer willing to eat their vegetables. So what is a parent to do?You need to do the following: teach the why with storytelling, which accomplishes the following:Captivates their attention and intrigue so that they'll listen to youTeaches them why they should eat their vegetables so that they'll do it even if you're not there