During lockdown in March 2020, Christopher Brooks created a concept to bring the CX Community together to create better outcomes for charities, social causes and organisations needing to help their customers, employees, communities and society in general. The Customer Experience World Games 2020 was born. With over 140 players in 6 teams from over 30 countries around the world, the biggest hearted and smartest minds from the world's CX talent has gathered to help others in a crisis and show how CX can make a difference. In this episode global Cx consultant, mentor and podcast host Christopher Brooks meets Helen Burt, an organiser of the games to tell us more about the origination, the set up, what's been achieved so far and the impact it is having on the CX community.