66 min listen
How to design a high-impact growth org for a PLG startup — Webflow & Dropbox’s Melissa Tan
FromIn Depth
How to design a high-impact growth org for a PLG startup — Webflow & Dropbox’s Melissa Tan
FromIn Depth
ratings:
Length:
60 minutes
Released:
Jun 8, 2023
Format:
Podcast episode
Description
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
Designing and structuring a growth org
The right way to tackle goal-setting
How Webflow’s pricing and packaging has evolved
How to calibrate pricing feedback
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
Designing and structuring a growth org
The right way to tackle goal-setting
How Webflow’s pricing and packaging has evolved
How to calibrate pricing feedback
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.
Released:
Jun 8, 2023
Format:
Podcast episode
Titles in the series (100)
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