29 min listen
Why team structure was crucial Magento brand Melvin & Hamilton's growth to €7m
Why team structure was crucial Magento brand Melvin & Hamilton's growth to €7m
ratings:
Length:
33 minutes
Released:
Feb 22, 2021
Format:
Podcast episode
Description
Nicolas Metzke is the co-founder and CEO at Melvin & Hamilton Digital, a high-end brand selling shoes and accessories. The brand has been around since 1988 and launched online in 2012. The site now sells 80,000 shoes a year and annual sales are over €7m. He talks to Chloe about their replatforming, how the pandemic has changed their marketing focus - and how reorganising the marketing team has been crucial to take the next growth step.Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
Released:
Feb 22, 2021
Format:
Podcast episode
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