In this Spotlight Session, we talk with Keith Perhac, Founder & CEO of Segmetrics, a middle-of-funnel business analytics tool!  We discuss things like: 
?Optimizing for Middle of Funnel - Nurture sequences and recurring revenue being so much more valuable than top-of-funnel acquisition. 
?Skipping the KPIs - How KPIs gloss over improvements in your funnel. Instead, you should focus on Outliers. 
?Marketing as Psychology - Understanding WHY people convert (or don't) through your funnel. 
?And more!  
If your agency would like their help, you can book a free demo here ? https://segmetrics.io/book-a-demo/