Contentful CEO Steve Sloan

FromThe Bigger Narrative

Start listening View podcast show

Contentful CEO Steve Sloan

FromThe Bigger Narrative

ratings:

Length:

21 minutes

Released:

Feb 7, 2023

Format:

Podcast episode

Description

Sloan talks about aligning Contentful's team and customers around a new strategic narrative about "Composable Content” to evolve the company, which has raised nearly $350 million, beyond its roots as a "headless" content management system.

Released:

Feb 7, 2023

Format:

Podcast episode

Titles in the series (26)

A podcast about strategic narrative

Skip carousel

SpotMe CEO Pierre Metrailler: How SpotMe boosted average deal size with a new narrative, then evolved it for a COVID world. My mom likes Pierre's accent. by The Bigger Narrative
22 min listen
Boldly CEO Sandra Lewis: How Boldly moved into (what my mom calls) a "new box" by The Bigger Narrative
22 min listen
Logikcull CEO Andy Wilson: How Logikcull's growth is powered by narrative. Also, my mom disses the title of my podcast. by The Bigger Narrative
14 min listen
Wootric CEO Deepa Subramanian: A former engineer, Deepa sees a shift in how buyers want to be heard. by The Bigger Narrative
14 min listen
Pantheon CEO Zack Rosen: Why story is crucial for B2B selling. Also, Silvio tries to replace my mom. by The Bigger Narrative
17 min listen
VersaPay CEO Craig O’Neill: How narrative powers differentiation. Also, my dad takes his desktop to class. by The Bigger Narrative
14 min listen
SkySlope CEO Tyler Smith: Strategic narrative for getting buy-in from your team by The Bigger Narrative
12 min listen
Drift CEO David Cancel: Pitch the new game, not the problem. Also, Dave inspires my mom to innovate. by The Bigger Narrative
28 min listen
Emplify CEO Santiago Jaramillo: A strategic narrative pushed Emplify to get acquired. My mom wishes I hadn't told you that yet. by The Bigger Narrative
16 min listen
BONUS: Attorney Judy Raskin: In this special episode, I interview my mom about her inspiring career. My sister helps connect the dots. by The Bigger Narrative
16 min listen
MedCrypt CEO Mike Kijewski: How to choose the right old game/new game frame. MedCrypt gives my mom hope for humanity, but she's still down about the bad stuff. by The Bigger Narrative
22 min listen
JR Tolver, CEO, The Athlete LLC: How a former NFL player's strategic narrative is helping rookies build their own brands by The Bigger Narrative
13 min listen
Abstract CEO Kelly Watkins: Abstract's strategic narrative is a North Star during a period of change. My mom calls this episode a "beautiful conversation that opened my mind to look at design in an entirely different way." by The Bigger Narrative
29 min listen
Zuora CEO Tien Tzuo: I finally meet the architect of The Greatest Sales Deck I've Ever Seen. My mom is also impressed by Zuora's "usership" narrative. by The Bigger Narrative
24 min listen
360Learning CEO Nick Hernandez: After raising $240M, Nick crafted a strategic narrative that has not only made him more successful at selling 360Learning's vision to other CEOs, but also became his team's North Star for building and measuring the success of their product. by The Bigger Narrative
20 min listen
Spot AI CEO Tanuj Thapliyal: Sales were growing, so why did Spot need a strategic narrative? Plus my mom has questions about cameras and climate change. by The Bigger Narrative
26 min listen
Elisity CEO James Winebrenner: Selling the latest advances in network security in a way that even my mom says "didn't sound technical" by The Bigger Narrative
16 min listen
Wisely CEO Mike Vichich: How a strategic narrative is powering growth for a bootstrapped SaaS company. Also, my mom discusses her "third career." by The Bigger Narrative
26 min listen
Redox CEO Luke Bonney: How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers' customers. My mom even gets what Redox does, sort of. by The Bigger Narrative
18 min listen
Grin CEO Brandon Brown: The new narrative that helped Grin raise a $110M Series B by The Bigger Narrative
18 min listen
Foxglove CEO Adrian Macneil: Foxglove's "Goodbye prototypes, Hello production" narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil's team fleshes out product roadmap. by The Bigger Narrative
24 min listen
MetaMap CEO Filip Victor: The strategic narrative behind a $70M fundraise. Also my mom defines entrepreneurship in terms of laundromats. by The Bigger Narrative
19 min listen
Contentful CEO Steve Sloan: Sloan talks about aligning Contentful's team and customers around a new strategic narrative about "Composable Content” to evolve the company, which has raised nearly $350 million, beyond its roots as a "headless" content management system. by The Bigger Narrative
21 min listen
Kandji CEO Adam Pettit: To power its next phase of growth, Kandji is telling a bigger story. My mom agrees you have to limit the number of people in a working group to achieve alignment. by The Bigger Narrative
17 min listen
OneTrust CEO Kabir Barday: As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first call with Kabir sweaty from ultimate frisbee. by The Bigger Narrative
19 min listen
NorthOne CEO Eytan Bensoussan: NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to add automation/intelligence around things billing, by The Bigger Narrative
30 min listen

More Episodes from The Bigger Narrative

Skip carousel

Foxglove CEO Adrian Macneil: Foxglove's "Goodbye prototypes, Hello production" narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil's team fleshes out product roadmap. by The Bigger Narrative
24 min listen
NorthOne CEO Eytan Bensoussan: NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to add automation/intelligence around things billing, by The Bigger Narrative
30 min listen
OneTrust CEO Kabir Barday: As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first call with Kabir sweaty from ultimate frisbee. by The Bigger Narrative
19 min listen
Redox CEO Luke Bonney: How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers' customers. My mom even gets what Redox does, sort of. by The Bigger Narrative
18 min listen
Kandji CEO Adam Pettit: To power its next phase of growth, Kandji is telling a bigger story. My mom agrees you have to limit the number of people in a working group to achieve alignment. by The Bigger Narrative
17 min listen
360Learning CEO Nick Hernandez: After raising $240M, Nick crafted a strategic narrative that has not only made him more successful at selling 360Learning's vision to other CEOs, but also became his team's North Star for building and measuring the success of their product. by The Bigger Narrative
20 min listen
MetaMap CEO Filip Victor: The strategic narrative behind a $70M fundraise. Also my mom defines entrepreneurship in terms of laundromats. by The Bigger Narrative
19 min listen
Grin CEO Brandon Brown: The new narrative that helped Grin raise a $110M Series B by The Bigger Narrative
18 min listen
Spot AI CEO Tanuj Thapliyal: Sales were growing, so why did Spot need a strategic narrative? Plus my mom has questions about cameras and climate change. by The Bigger Narrative
26 min listen
Wisely CEO Mike Vichich: How a strategic narrative is powering growth for a bootstrapped SaaS company. Also, my mom discusses her "third career." by The Bigger Narrative
26 min listen
JR Tolver, CEO, The Athlete LLC: How a former NFL player's strategic narrative is helping rookies build their own brands by The Bigger Narrative
13 min listen
Elisity CEO James Winebrenner: Selling the latest advances in network security in a way that even my mom says "didn't sound technical" by The Bigger Narrative
16 min listen
Emplify CEO Santiago Jaramillo: A strategic narrative pushed Emplify to get acquired. My mom wishes I hadn't told you that yet. by The Bigger Narrative
16 min listen
Abstract CEO Kelly Watkins: Abstract's strategic narrative is a North Star during a period of change. My mom calls this episode a "beautiful conversation that opened my mind to look at design in an entirely different way." by The Bigger Narrative
29 min listen
BONUS: Attorney Judy Raskin: In this special episode, I interview my mom about her inspiring career. My sister helps connect the dots. by The Bigger Narrative
16 min listen
Zuora CEO Tien Tzuo: I finally meet the architect of The Greatest Sales Deck I've Ever Seen. My mom is also impressed by Zuora's "usership" narrative. by The Bigger Narrative
24 min listen
MedCrypt CEO Mike Kijewski: How to choose the right old game/new game frame. MedCrypt gives my mom hope for humanity, but she's still down about the bad stuff. by The Bigger Narrative
22 min listen
SpotMe CEO Pierre Metrailler: How SpotMe boosted average deal size with a new narrative, then evolved it for a COVID world. My mom likes Pierre's accent. by The Bigger Narrative
22 min listen
Boldly CEO Sandra Lewis: How Boldly moved into (what my mom calls) a "new box" by The Bigger Narrative
22 min listen
Drift CEO David Cancel: Pitch the new game, not the problem. Also, Dave inspires my mom to innovate. by The Bigger Narrative
28 min listen
SkySlope CEO Tyler Smith: Strategic narrative for getting buy-in from your team by The Bigger Narrative
12 min listen
VersaPay CEO Craig O’Neill: How narrative powers differentiation. Also, my dad takes his desktop to class. by The Bigger Narrative
14 min listen
Pantheon CEO Zack Rosen: Why story is crucial for B2B selling. Also, Silvio tries to replace my mom. by The Bigger Narrative
17 min listen
Wootric CEO Deepa Subramanian: A former engineer, Deepa sees a shift in how buyers want to be heard. by The Bigger Narrative
14 min listen
Logikcull CEO Andy Wilson: How Logikcull's growth is powered by narrative. Also, my mom disses the title of my podcast. by The Bigger Narrative
14 min listen

Related podcast episodes

Skip carousel

The Minute: What is a growth team and how can PM evolve?: Last June, we did a series on product-led growth because it’s still a pretty ambiguous and misunderstood term. While we sought to define it better, it’s still a topic on many companies' minds, specifically around how to structure your team. ,... by Better Product
5 min listen
The Role Of Project Management In Business Development by The Digital Project Manager
56 min listen
1703 Virus Will Drive Major Growth at This SaaS Company as Restaurants Move Delivery "In House", $20m+ Revenue: Dhruv serves LogiNext as the CEO and has been recognized as one of the youngest and fastest growing SaaS CEOs in the US. He has previously worked with Deloitte leading consulting assignments for some of the Fortune 500 clients and has extensive... by SaaS Interviews with CEOs, Startups, Founders
10 min listen
SaaStr 420: Mastering the Art and Science of Product-Led Growth with Mickey Alon, Founder, and CTO @ Gainsight PX and Ciara Peter, VP, Product @ Gainsight: Product-led growth is a disruptive go-to-market strategy adopted by the most successful companies in the subscription business, including Slack, Dropbox, Twilio, and Shopify. Drawing on his personal experience building innovative SaaS products, Mickey... by The Official SaaStr Podcast: SaaS | Founders | Investors
26 min listen
How To Create An Effective Content Strategy For Your Website: Develop A System To Consistently Produce New Content For Your Website Content is king, but producing good relevant content for your website is easier said than done. Especially if you need to put out that content on a regular basis. In... by Local SEO Tactics and Digital Marketing Strategies
27 min listen
842: Cleo - The Business Value of An Ecosystem Integration Platform: Mahesh Rajasekharan, CEO of CEO talks about how Cleo Integration Cloud offers one platform to connect, integrate, orchestrate, and analyze your end-to-end business integrations by The Tech Talks Daily Podcast
22 min listen
Review, Revive, Repurpose: How to Update your Old Content by The Content 10x Podcast
16 min listen
Ian Wallis:How HR is Helping to Level Up Data Literacy Levels at HMRC by The Business of Data Podcast
30 min listen
363: Get better performance by being a product-led organization – with Todd Olson: How product managers can focus on creating great products for their customers Today we are talking about the product-led organization. We have seen many organizations in the last few years move the product group and product roles to more prominent posi... by Product Mastery Now for Product Managers, Leaders, and Innovators
31 min listen
The ERP Minute Episode 56 - September 20, 2022 by The ERP Advisor
4 min listen
Using Content Clusters To Boost Your SEO with Marion Leadbetter (NEWBIE): How organising your content can keep customers coming back Have you heard about content clusters? They’re all about strategic internal linking. Creating little groups of content around a key topic. You create a pillar page and link to and from it,... by The Recipe For SEO Success Show
35 min listen
705: Expanding the Lane to Organic Growth | Bill Kelley, CFO, TreeHouse Foods: Bill Kelley, CFO, TreeHouse Foods by CFO THOUGHT LEADER
33 min listen
The Blogging Strategy That Directly Resulted in More Than $10k in Revenue with Kaleigh Moore, Co-Founder of Lumen Ventures (GMT071) by Growth Marketing Today
35 min listen
Angela Donohoe | BPAY Chief Information Officer | Season 1 Flashback by The iTnews Podcast
24 min listen
381: Tactics for increasing the innovation capacity of your organization – with Kapil Kane: Integrating the advantages of large organizations and startups – for product managers Today we are talking about how your organization can more effectively innovate, using precious resources wisely to create new value. by Product Mastery Now for Product Managers, Leaders, and Innovators
34 min listen
How to drive growth with a content marketing strategy by Predictable B2B Success
71 min listen
How to Increase the Value of Your Content Business (354): Interested to know how much your content creator business is worth? Much of it is actually under your control. Now is the time to think strategically about what kind of content assets you are creating, and how you can increase your earnings multiple... by Content Inc with Joe Pulizzi
5 min listen
How to Increase Agency Profits By Creating Content for Clients: Are you tired of waiting for clients to provide content? Is your agency thinking of offering content creation as a service? The demand for content is on the rise and research shows content creation is profitable for agencies. However, many agencies... by Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
19 min listen
Scaling to $100M ARR - B2B Cloud Benchmarks with Mary D'Onofrio, Partner Bessemer Ventures by Metrics that Measure Up
27 min listen
Ten Laws of SaaS and Cloud - with Byron Deeter - Bessemer Venture Partners by Metrics that Measure Up
45 min listen
174: Network Leadership with Jane Wei-Skillern by Leading Learning Podcast
46 min listen
Digital marketing attribution: How to drive business growth made simple by Predictable B2B Success
31 min listen
Alpha Medical | With Kelly Battles, Acting CFO: With 30 years of experience, Kelly Battles believes CFOs need to find the balance between being a champion and a firewall. Pulling that off requires streamlined data and human communication. by The CFO Playbook
53 min listen
HYCU locks down additional funding to grow its cloud data protection business by TechCrunch Startup News
6 min listen
Unlock the Power of Content with Xyleme by Future-Focused with Christopher Lind
60 min listen
Ep. 7 - Import of Existing Content by What's Your Baseline? Enterprise Architecture & Business Process Management Demystified
68 min listen
Kyle Campbell, 10X Software Engineer on a Mission to Enable $100B of DevOp Productivity by 2030 - Vancouver - Canada's Podcast: Kyle Campbell is the founder and CEO of CTO.ai, a platform for rapidly scaling DevOps teams. Kyle founded CTO.ai in 2017, after working with DevOps teams as an investor and advisor to a wide range of technology startups. The company provides an open ... by Canada’s Podcast
34 min listen
How to repurpose content to drive business growth by Predictable B2B Success
37 min listen
Insider Inc.’s Nicholas Carlson: Subscriptions make narrower, deeper journalism possible: Business Insider launched BI Prime in January 2018, and chief content officer Nicholas Carlson said it has a business as well as editorial incentive. Carlson also talked about their recent editorial reorganization between the BI and Insider brands,... by The Digiday Podcast
34 min listen
M&A matchmaking: Finding the right consumer products partner: Deal volume in the consumer products sector is strong, but are newly-merged companies positioning themselves to succeed in the long run? In this episode, Deloitte's consumer products M&A leaders, Bryan Barnes, partner with Deloitte Touche LLP, and... by M&A Views
11 min listen

Discover this podcast and so much more

Contentful CEO Steve Sloan

Contentful CEO Steve Sloan

Description

Titles in the series (26)

More Episodes from The Bigger Narrative

Related podcast episodes