Insider Inc.’s Nicholas Carlson: Subscriptions make narrower, deeper journalism possible

FromThe Digiday Podcast

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Insider Inc.’s Nicholas Carlson: Subscriptions make narrower, deeper journalism possible

FromThe Digiday Podcast

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Length:

34 minutes

Released:

Sep 4, 2018

Format:

Podcast episode

Description

Business Insider launched BI Prime in January 2018, and chief content officer Nicholas Carlson said it has a business as well as editorial incentive. Carlson also talked about their recent editorial reorganization between the BI and Insider brands, and measuring reporters’ performances.

Released:

Sep 4, 2018

Format:

Podcast episode

Titles in the series (100)

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

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Quartz’s Kevin Delaney: Advertising is still a great business model for news: On this week’s Digiday Podcast, Quartz’s co-president and editor-in-chief Kevin Delaney defended the advertising business model and discussed the pivot to video, venturing into lifestyle and more. by The Digiday Podcast
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Turner’s Howard Shimmel: Facebook’s not competing with TV: As TV media networks continue to get pulled into the digital and social ecosystems, Facebook's growing video demands and efforts to become a giant video platform seem like a threat to TV's ad dollars. On this week's Digiday podcast, Howard... by The Digiday Podcast
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Washington Post’s Jed Hartman: The industry needs to stop whining about the duopoly: While Google and Facebook hamper publishers' efforts to grow digital ad dollars, The Washington Post CRO Jed Hartman said on this week’s Digiday Podcast that publishers need to figure out their unique value and stop "whining about the platforms." by The Digiday Podcast
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Business Insider’s Henry Blodget: ‘We don’t want to aim for reach growth anymore’: On this week's Digiday Podcast, CEO and co-founder of Business Insider Henry Blodget said the publisher, which has over 10 million followers across social media platforms, is not trying to grow reach anymore. As the publisher's focus shifts to... by The Digiday Podcast
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CNN’s Meredith Artley: ‘We don’t put all of our eggs in the Facebook basket’: Facebook sent tremors through the media industry when it announced its news feed change that would deprioritize publishers' content. For this week's Digiday Podcast, we talked to Meredith Artley, svp and editor in chief of CNN Digital Worldwide,... by The Digiday Podcast
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Bleacher Report’s Howard Mittman: Better to be a 'need' publisher vs 'feed': It's the year of loyalty for publishers, and as reverberations from Facebook's news feed change subside, only those that have created a need for their content will remain unfazed. At a Digiday Live Podcast event on Jan. 24, Bleacher Report CRO and CMO... by The Digiday Podcast
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Bloomberg Media's Keith Grossman on platforms: 'Be very wary': "Just putting all of our eggs in one basket because it’s the right short-term thing to do is not where we want to be." by The Digiday Podcast
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Tasty’s Ashley McCollum: Big video view counts aren’t everything: BuzzFeed food brand Tasty has reached 1.8 billion views monthly on its Facebook videos, but it's looking increasingly beyond views to driving real-world action. Besides making food videos for social feeds, the brand is also selling merchandise... by The Digiday Podcast
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Columbia University's Emily Bell: Facebook is reshaping newsrooms: Facebook and Google wrecked the media landscape in 2017, and while publishers might retrench slowly in 2018, the collateral damage has been massive. The platforms have been the breeding ground for fake news and newsroom restructurings, leading to... by The Digiday Podcast
41 min listen
Best of 2017: Facebook, subscriptions and commerce were the big themes for publishers this year: On this episode of The Digiday Podcast, we recap the big themes that emerged for publishers this year, from Facebook to the pivot to video to the focus on subscriptions. We bring you clips from top publishers like Bloomberg's Justin Smith, Axios' Jim... by The Digiday Podcast
34 min listen
Politico’s Poppy MacDonald: We’re not worried about the waning Trump bump: Politico has successfully steered its business model from advertising to subscriptions. Today, with 25,000 Politico Pro subscribers and a 90 percent renewal rate, Politico gets over 50 percent of its revenue from its high-priced subscription... by The Digiday Podcast
28 min listen
News industry analyst Ken Doctor 'People will pay for quality content': This has been yet another turbulent year in the media industry, and publishers have pivoted to wherever they found potential for ad dollars or an alternative revenue model. Some are experiencing success with subscription models, particularly those... by The Digiday Podcast
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Attn’s Matthew Segal: Directing audience to your own properties from Facebook is ‘a losing strategy’: Attn, the 3-year-old media brand that distributes video stories through social platforms, built itself into a short-form video giant by taking a Facebook-first approach. The publisher has tried to align its content with Facebook’s interests. On this... by The Digiday Podcast
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ABC’s Colby Smith: Follow the audience to grow digital, social reach: The answer to digital and social audience growth challenges for Colby Smith, vp of ABC News Digital, is to follow the audience. Since adopting this approach two years ago, the news network's digital division has produced content across all major... by The Digiday Podcast
31 min listen
HuffPost's Lydia Polgreen: Trump is not 'topic A' for most Americans: HuffPost editor-in-chief Lydia Polgreen recently wrapped up a listening bus tour that made stops in various cities across inland America. On this week's Digiday Podcast, she said that in her many interviews, Donald Trump's name didn't come up.... by The Digiday Podcast
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TheSkimm founders: We want to be a routine like morning TV: The media industry as a whole struggles to build a loyal audience for their brands. But theSkimm, which covers big national and global stories of the day, launched about six years ago with email newsletters. Now, with over 6.5 million subscribers,... by The Digiday Podcast
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Discover this podcast and so much more

Insider Inc.’s Nicholas Carlson: Subscriptions make narrower, deeper journalism possible

Insider Inc.’s Nicholas Carlson: Subscriptions make narrower, deeper journalism possible

Description

Titles in the series (100)

More Episodes from The Digiday Podcast

Related podcast episodes