Redox CEO Luke Bonney

FromThe Bigger Narrative

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Redox CEO Luke Bonney

FromThe Bigger Narrative

ratings:

Length:

18 minutes

Released:

May 12, 2023

Format:

Podcast episode

Description

How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers' customers. My mom even gets what Redox does, sort of.

Released:

May 12, 2023

Format:

Podcast episode

Titles in the series (26)

A podcast about strategic narrative

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SpotMe CEO Pierre Metrailler: How SpotMe boosted average deal size with a new narrative, then evolved it for a COVID world. My mom likes Pierre's accent. by The Bigger Narrative
22 min listen
Boldly CEO Sandra Lewis: How Boldly moved into (what my mom calls) a "new box" by The Bigger Narrative
22 min listen
Logikcull CEO Andy Wilson: How Logikcull's growth is powered by narrative. Also, my mom disses the title of my podcast. by The Bigger Narrative
14 min listen
Wootric CEO Deepa Subramanian: A former engineer, Deepa sees a shift in how buyers want to be heard. by The Bigger Narrative
14 min listen
Pantheon CEO Zack Rosen: Why story is crucial for B2B selling. Also, Silvio tries to replace my mom. by The Bigger Narrative
17 min listen
VersaPay CEO Craig O’Neill: How narrative powers differentiation. Also, my dad takes his desktop to class. by The Bigger Narrative
14 min listen
SkySlope CEO Tyler Smith: Strategic narrative for getting buy-in from your team by The Bigger Narrative
12 min listen
Drift CEO David Cancel: Pitch the new game, not the problem. Also, Dave inspires my mom to innovate. by The Bigger Narrative
28 min listen
Emplify CEO Santiago Jaramillo: A strategic narrative pushed Emplify to get acquired. My mom wishes I hadn't told you that yet. by The Bigger Narrative
16 min listen
BONUS: Attorney Judy Raskin: In this special episode, I interview my mom about her inspiring career. My sister helps connect the dots. by The Bigger Narrative
16 min listen
MedCrypt CEO Mike Kijewski: How to choose the right old game/new game frame. MedCrypt gives my mom hope for humanity, but she's still down about the bad stuff. by The Bigger Narrative
22 min listen
JR Tolver, CEO, The Athlete LLC: How a former NFL player's strategic narrative is helping rookies build their own brands by The Bigger Narrative
13 min listen
Abstract CEO Kelly Watkins: Abstract's strategic narrative is a North Star during a period of change. My mom calls this episode a "beautiful conversation that opened my mind to look at design in an entirely different way." by The Bigger Narrative
29 min listen
Zuora CEO Tien Tzuo: I finally meet the architect of The Greatest Sales Deck I've Ever Seen. My mom is also impressed by Zuora's "usership" narrative. by The Bigger Narrative
24 min listen
360Learning CEO Nick Hernandez: After raising $240M, Nick crafted a strategic narrative that has not only made him more successful at selling 360Learning's vision to other CEOs, but also became his team's North Star for building and measuring the success of their product. by The Bigger Narrative
20 min listen
Spot AI CEO Tanuj Thapliyal: Sales were growing, so why did Spot need a strategic narrative? Plus my mom has questions about cameras and climate change. by The Bigger Narrative
26 min listen
Elisity CEO James Winebrenner: Selling the latest advances in network security in a way that even my mom says "didn't sound technical" by The Bigger Narrative
16 min listen
Wisely CEO Mike Vichich: How a strategic narrative is powering growth for a bootstrapped SaaS company. Also, my mom discusses her "third career." by The Bigger Narrative
26 min listen
Redox CEO Luke Bonney: How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers' customers. My mom even gets what Redox does, sort of. by The Bigger Narrative
18 min listen
Grin CEO Brandon Brown: The new narrative that helped Grin raise a $110M Series B by The Bigger Narrative
18 min listen
Foxglove CEO Adrian Macneil: Foxglove's "Goodbye prototypes, Hello production" narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil's team fleshes out product roadmap. by The Bigger Narrative
24 min listen
MetaMap CEO Filip Victor: The strategic narrative behind a $70M fundraise. Also my mom defines entrepreneurship in terms of laundromats. by The Bigger Narrative
19 min listen
Contentful CEO Steve Sloan: Sloan talks about aligning Contentful's team and customers around a new strategic narrative about "Composable Content” to evolve the company, which has raised nearly $350 million, beyond its roots as a "headless" content management system. by The Bigger Narrative
21 min listen
Kandji CEO Adam Pettit: To power its next phase of growth, Kandji is telling a bigger story. My mom agrees you have to limit the number of people in a working group to achieve alignment. by The Bigger Narrative
17 min listen
OneTrust CEO Kabir Barday: As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first call with Kabir sweaty from ultimate frisbee. by The Bigger Narrative
19 min listen
NorthOne CEO Eytan Bensoussan: NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to add automation/intelligence around things billing, by The Bigger Narrative
30 min listen

More Episodes from The Bigger Narrative

Skip carousel

Foxglove CEO Adrian Macneil: Foxglove's "Goodbye prototypes, Hello production" narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil's team fleshes out product roadmap. by The Bigger Narrative
24 min listen
NorthOne CEO Eytan Bensoussan: NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to add automation/intelligence around things billing, by The Bigger Narrative
30 min listen
OneTrust CEO Kabir Barday: As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first call with Kabir sweaty from ultimate frisbee. by The Bigger Narrative
19 min listen
Kandji CEO Adam Pettit: To power its next phase of growth, Kandji is telling a bigger story. My mom agrees you have to limit the number of people in a working group to achieve alignment. by The Bigger Narrative
17 min listen
Contentful CEO Steve Sloan: Sloan talks about aligning Contentful's team and customers around a new strategic narrative about "Composable Content” to evolve the company, which has raised nearly $350 million, beyond its roots as a "headless" content management system. by The Bigger Narrative
21 min listen
360Learning CEO Nick Hernandez: After raising $240M, Nick crafted a strategic narrative that has not only made him more successful at selling 360Learning's vision to other CEOs, but also became his team's North Star for building and measuring the success of their product. by The Bigger Narrative
20 min listen
MetaMap CEO Filip Victor: The strategic narrative behind a $70M fundraise. Also my mom defines entrepreneurship in terms of laundromats. by The Bigger Narrative
19 min listen
Grin CEO Brandon Brown: The new narrative that helped Grin raise a $110M Series B by The Bigger Narrative
18 min listen
Spot AI CEO Tanuj Thapliyal: Sales were growing, so why did Spot need a strategic narrative? Plus my mom has questions about cameras and climate change. by The Bigger Narrative
26 min listen
Wisely CEO Mike Vichich: How a strategic narrative is powering growth for a bootstrapped SaaS company. Also, my mom discusses her "third career." by The Bigger Narrative
26 min listen
JR Tolver, CEO, The Athlete LLC: How a former NFL player's strategic narrative is helping rookies build their own brands by The Bigger Narrative
13 min listen
Elisity CEO James Winebrenner: Selling the latest advances in network security in a way that even my mom says "didn't sound technical" by The Bigger Narrative
16 min listen
Emplify CEO Santiago Jaramillo: A strategic narrative pushed Emplify to get acquired. My mom wishes I hadn't told you that yet. by The Bigger Narrative
16 min listen
Abstract CEO Kelly Watkins: Abstract's strategic narrative is a North Star during a period of change. My mom calls this episode a "beautiful conversation that opened my mind to look at design in an entirely different way." by The Bigger Narrative
29 min listen
BONUS: Attorney Judy Raskin: In this special episode, I interview my mom about her inspiring career. My sister helps connect the dots. by The Bigger Narrative
16 min listen
Zuora CEO Tien Tzuo: I finally meet the architect of The Greatest Sales Deck I've Ever Seen. My mom is also impressed by Zuora's "usership" narrative. by The Bigger Narrative
24 min listen
MedCrypt CEO Mike Kijewski: How to choose the right old game/new game frame. MedCrypt gives my mom hope for humanity, but she's still down about the bad stuff. by The Bigger Narrative
22 min listen
SpotMe CEO Pierre Metrailler: How SpotMe boosted average deal size with a new narrative, then evolved it for a COVID world. My mom likes Pierre's accent. by The Bigger Narrative
22 min listen
Boldly CEO Sandra Lewis: How Boldly moved into (what my mom calls) a "new box" by The Bigger Narrative
22 min listen
Drift CEO David Cancel: Pitch the new game, not the problem. Also, Dave inspires my mom to innovate. by The Bigger Narrative
28 min listen
SkySlope CEO Tyler Smith: Strategic narrative for getting buy-in from your team by The Bigger Narrative
12 min listen
VersaPay CEO Craig O’Neill: How narrative powers differentiation. Also, my dad takes his desktop to class. by The Bigger Narrative
14 min listen
Pantheon CEO Zack Rosen: Why story is crucial for B2B selling. Also, Silvio tries to replace my mom. by The Bigger Narrative
17 min listen
Wootric CEO Deepa Subramanian: A former engineer, Deepa sees a shift in how buyers want to be heard. by The Bigger Narrative
14 min listen
Logikcull CEO Andy Wilson: How Logikcull's growth is powered by narrative. Also, my mom disses the title of my podcast. by The Bigger Narrative
14 min listen

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Redox CEO Luke Bonney

Redox CEO Luke Bonney

Description

Titles in the series (26)

More Episodes from The Bigger Narrative

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