Dave Chapman, Cloud Strategist at Cloudreach joins me on my daily tech podcast. Dave has a great tech background, with 20 years' experience working with technology, including stints with BP, the British Government, and British American Tobacco. Now he's cloud strategist with Cloudreach, a software-enabled managed services provider with clients like Volkswagen, the Economist, and Omnicom.  On today's show, we discuss how the big 3 cloud providers (plus Alibaba) are competing in Europe and the US. We also explore how the cloud is reshaping company cultures and how the move to multi-cloud will change the competitive dynamic  Dave can also be found on the Cloudbusting podcast by Cloudreach too. I learn how he regularly discusses Cloud technology with guests and what it means to organizations and people in general. Dave tells me how in each episode they simplify jargon to equip their listeners with the knowledge they need to make informed and practical decisions about cloud adoption, deeper exploitation, and its wider benefits and impacts. About Cloudreach Cloudreach is a leading cloud solutions provider that has always liked to do things differently. Across their outcome-driven consulting and managed services, it's through its software, application focus, and cloud culture that makes the difference. As an original partner of the public cloud providers, they help enterprises take advantage of the public cloud and its infinite resources. They know that when technology is central to business strategy, better performance follows. Supercharged by a migration and management software platform called Cloudamize, they are also trying to bring simplicity and absolute confidence to data-driven decision making. Cloudreach is also a part of Blackstone's portfolio of companies. Blackstone is one of the world's leading investment firms with assets under management of over USD 360 billion.