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How to Increase the Value of Your Content Business (354)

How to Increase the Value of Your Content Business (354)

FromContent Inc with Joe Pulizzi


How to Increase the Value of Your Content Business (354)

FromContent Inc with Joe Pulizzi

ratings:
Length:
5 minutes
Released:
Aug 15, 2022
Format:
Podcast episode

Description

Interested to know how much your content creator business is worth? Much of it is actually under your control. Now is the time to think strategically about what kind of content assets you are creating, and how you can increase your earnings multiple and overall valuation through product mix. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
Released:
Aug 15, 2022
Format:
Podcast episode

Titles in the series (100)

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.