In this episode of Chasing the Insights, I talk to super-talented brand strategist Fabi Paolini. Fabi talks to us about how to attract premium clients by moving away from pain marketing and towards gain marketing. Fabi Paolini is a brand strategist helping coaches and experts attract ready-to-invest, high-quality clients by positioning themselves as premium brands through messaging and magnetic marketing. Fabi is a leading authority on messaging, brand positioning, and premium brand design. She's helped hundreds of entrepreneurs build authority businesses while impacting their audience with her techniques. Fabi has generated over $1.5 Million in the last 3 years working with transformational coaches and consultants from all over the world. As an immigrant from Venezuela, wife, and mom of 3 girls, Fabi values freedom, spirituality, and flow as a way to build a sustainable, aligned business that generates a ripple effect on other people's lives and success.