We all exert pressure on each other in ways small and profound. We recommend movies or books to a friend. We convince a colleague to take a different tactic at work. We lobby a neighbor to vote for our favored political candidate. This week, we launch the first of a two-part mini-series on the science of influence, and talk with psychologist Robert Cialdini about how we can all improve our techniques for persuading others. Trying to make a  big decision or fulfill a personal goal in the year to come? Don't miss our recent episode about how to figure out what you want in life. And if you enjoy the show and would like to help us make more episodes of Hidden Brain, please consider supporting our work. Thanks!