Hyla Nayeri, co-founder of 437, shares her journey from starting with only 2 orders to selling out collections. She talks about how losing her production team and $30K turned out to be an opportunity to be more creative with their budget and focus on what mattered most to their audience. Hyla shares insights on meeting customers on different social media platforms, the value of in-person events, and the importance of building relationships in the industry. Additionally, she provides advice on pitching a brand as a creator or influencer and utilizing low-cost marketing strategies, offering valuable lessons on navigating challenges and building a successful brand.   Follow Marianna: @marianna_hewitt Follow Hyla: @hylanayeri Follow 437: @437   Jenni Kayne: get 15% off with code MARIANNA at jennikayne.com/MARIANNA    Air Up: use code MARIANNA for 15% off your purchase here  Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.